National Senior Communities Strategic Plan Summary 2025-2030

Read the Strategic Plan Summary

Mission

Home is belonging, peace of mind, love, and acceptance. Welcome home!

Vision

National Senior Communities celebrate aging! Grounded in inclusion, innovation, and advocacy, it creates unparalleled value and opportunities for every life it touches. NSC leverages its strong financial foundation and governance for the benefit of seniors and those who support them.

Values

NSC is diverse, inclusive, and caring. NSC is committed to its Home for Life Promise, openness, research, excellence, accountability, and respect.

Why

NSC honors, respects, and supports seniors, and those who support them, to live their best lives.

Core Function Areas

The following core functions represent areas that the Board, Advisory Committees, and NSC leadership and staff deem critical to ensure the long-term success of existing communities; to expand the organization’s reach beyond existing communities; to advocate for systemic solutions to the challenges presented by a surge in the population of seniors in the United States; and to celebrate diversity and create places of inclusion and belonging.

Overview

NSC is here for the residents and employees today, while also aiming to serve more seniors in the future. It aspires to ensure that future generations of seniors can access outstanding living environments, healthcare, and other support services and have opportunities to live rich and fulfilling lives.

Governance

Corporate governance is defined as the system of rules, practices, and processes by which an organization is directed and controlled, and decisions are made.

Strategic Imperative:
NSC has established and will maintain corporate governance processes, procedures, and controls for itself and its communities to ensure prudent decision-making free from undue influence, address conflicts of interest, promote transparency, safeguard the interests of its stakeholders, and ensure that all Directors are equally informed and empowered.

Financial Oversight

Financial oversight is defined as the oversight of financial management and decision-making, including a robust budgeting process, monitoring operating performance and capital expenditures, prudent investment of surplus capital, leadership of financing activities, preparation of complete and accurate financial statements, selection of independent auditor and completion of annual audits of financial statements, and regular reporting of financial performance and operational results to appropriate stakeholders.

Strategic Imperative:
NSC, as a fiduciary, will exercise its financial oversight rights, responsibilities, and expertise to ensure the financial strength of its communities and position the enterprise to advance its mission.

People Experience

People experience is defined as a commitment to providing a holistic, dignified, and positive experience for residents, staff, and all others who engage with NSC while recognizing and addressing the environmental and other impacts communities may have in the broader communities in which we serve.

Strategic Imperative:
NSC strives to create communities of belonging that bring peace of mind to its residents and their families, as well as its staff and others with whom it engages, while serving as a good steward of the resources available to it and the environment in which it operates.

Advocacy

Advocacy is defined as the efforts and processes by which an organization utilizes its knowledge, expertise, and resources to raise awareness, secure expanding programs and resources, and create change in furtherance of its mission.

Strategic Imperative:
As one of the largest senior living organizations in the United States, NSC aspires to be a leading voice advocating for seniors and those who support them in furtherance of its mission.

Growth

Growth is defined as the expansion of the number of people served by the organization. Growth may occur by (i) adding to or enhancing an organization’s physical space; (ii) establishing or acquiring additional locations; (iii) identifying and partnering with other organizations with similar missions; and (iv) pursuing other mission-related initiatives.

Strategic Imperative:
While continuing to provide industry-leading service to its existing communities, NSC will utilize its existing infrastructure, expertise, financial resources, and position in the industry, to evaluate and pursue opportunities to expand its reach to provide a broader population of seniors with outstanding living environments and access to support services and quality healthcare services.